"Under the roof of HD Buttercup, we will curate a compelling multi-brand collection that is a differentiated experience relative to the sea of sameness that has become the norm in mono brand, vertical home retailers". "Consumers and the decorating community are looking for one convenient center of design and product excellence to start their ideation and home renovation journey," said Skye Westcott, US President of Coco Republic. The store will benefit from traffic adjacent to the new Apple Los Angeles headquarters and other recent proximate office and content headquarters for Netflix and Amazon. Ranging from 500 square feet for the local gifting brand to 20,000 square feet for wholesale brands looking to get closer to their end customer, Buttercup weaves a tapestry of synergistic home brands that define the starting place for the Los Angeles consumer and decorating community.īuttercup pairs its storied editor status in discovering compelling home brands, significant recent investments in store technology under new ownership and A+ location "home centric" real estate locations to offer a flexible, cost effective and productive shared environment solution.īuttercup's 100,000 square foot experiential flagship store at Helm's Bakery home furniture lifestyle center sits at the epicenter of growth, coolness and convenience of Culver City. HD Buttercup Design Center in Culver City will include Coco Republic in 30,000 square feet.īuttercup now announces its Design Center concept as a "store as a service" empowering brands with flexible shop within shop presence in custom designed physical spaces within its flagship Culver City store.
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